Data is gold in the world of business category email list Marketing, which is why, as privacy laws increase, the need to adapt to new ways of collecting and processing data becomes more important. We all agree that the rise of the Internet made it easier for brands and consumers to interact; And what used to take a lot of effort to impact a target market can now be done in minutes or even seconds, allowing companies to grow and reach new heights faster than ever. However, along with immediate access to information comes a growing dependence on technology. It is for this reason that people are concerned about their personal privacy and the general access that companies have to their information. So how do companies that rely on business category email list Marketing , online advertising and campaign monitoring data conform to general consumer business category email list data protection laws ? In this post we will give you important tips so that your company can find a way to balance these factors with efficiency and effectiveness. We will now address the following topics: Before we can discuss how companies should protect consumer privacy , we must first talk about what that means in terms of information. And, at a basic level, privacy is the right of consumers to determine how third-party organizations use their personal information . When we say personal information we are talking about something very vast and diverse, but basically we mean:
Personal contact information : Name, address, phone number, email. Identifications : Identity or social security number, date of birth, driver's license number, IP address. Financial information : Credit card numbers, bank account numbers. Usage details : Tracking on websites, cookies , previous visits.
And while this is a simplified list of the different elements included in business category email list privacy, it offers a pretty good idea of the types of data that your company is probably already using in one way or another to conduct Marketing analysis . This brings us to another question. How does your brand ensure digital privacy for customers, leads and website visitors? As more people worry that business category email list Marketers use personal information inappropriately, laws and regulations on the use of this type of consumer data are becoming more common. This means that more online advertisers need to be aware of what they can and cannot do in terms of personal privacy. More specifically, there are two important laws to consider: They were also the first to regulate how website owners must manage visitors based on their specific locations, both throughout the European Union, and in the state of California. As you can imagine, you never know when someone from one of these areas is going to visit your website, which is why these laws made it important for everyone in general to follow them in some way, which was a big change in the rules. of the game .
But these are not the only two laws that exist. As more consumers become concerned about how their information is used, local and international laws begin to appear. That's why it's always important to understand what's new in data privacy . And for this, it is key to monitor the signals of the industry, since you will be able to adapt the methodologies of your company accordingly. Of course, all these new regulations limit the way that business category email list Marketers can use information to create a personalized experience for buyers and customers. Not surprisingly, Gartner predicts that by 2025 80% of marketers will have abandoned personalization efforts. Where previously it was common to track leads throughout an entire buying journey , today certain elements of that process are beginning to evolve to stay aligned with global privacy restrictions. Let's look at Apple as an example, starting with iOS 14.5, users must choose to share their Unique Identifier for Advertisers (IDFA) with apps. This means that if any iPhone or iPad user decides not to do this, their digital tracking information is not shared with advertisers.